ERROR ANALYSIS OF MISSPELLED WORDS IN OUTDOOR COMMERCIAL ADVERTISING IN MALIOBORO YOGYAKARTA

Abstrak

Advertising is the media with the ability to transmit any message. The incorrect use of English obscures their message and prevents readers from perceiving it. This study examines the mistake levels of words in adverts from Carl James (1998). The research was carried out in Malioboro, Yogyakarta. This study used a descriptive qualitative method. This study was conducted by collecting outdoor commercial advertisements. The nine adverts were examined and divided into four categories of errors. The study found that dyslexic and typographic errors were the two most common types of error levels in outdoor commercial advertisements. The Indonesian language is the leading cause of misspelled words. copywriters should understand the English grammar and vocabulary before they create the message on the board in English to avoid misspellings that may cause readers to misunderstand the intended messages.