FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA PRODI MANAJEMEN STIE YAPAN SURABAYA

Abstrak

This study aims to find out 1) to analyze the effect of entrepreneurial knowledge on entrepreneurial interest, 2) to analyze the influence of attitude on entrepreneurial interest, 3) to analyze the influence of subjective norms on entrepreneurial interest, 4) to analyze the influence of entrepreneurial motivation on entrepreneurial interest. The type of research used in this research is survey research. The technique used in sampling is non-probability sampling with incidental sampling. The data collection method used is observation and questionnaires. The results showed that 1) entrepreneurial knowledge had a positive effect on interest in entrepreneurship, 2) attitude had a positive effect on interest in entrepreneurship, 3) subjective norms did not have a positive effect on interest in entrepreneurship, 4) entrepreneurial motivation had a positive effect on interest in entrepreneurship, 5) there is a simultaneous (simultaneous) influence between entrepreneurial knowledge, attitudes, subjective norms and entrepreneurial motivation on entrepreneurial interest.