ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM MIE AYAM DAN BAKSO SEBATAS IKHTIAR DITINJAU DARI ASPEK PASAR DAN PEMASARAN, ASPEK TEKNIK DAN OPERASIONAL, ASPEK SOSIAL, DAN ASPEK LINGKUNGAN

Abstrak

This research was conducted on the "Sebatas Ikhtiar" Chicken Noodle and Meatball UMKM located in North Cikarang, precisely at City Walk President University. The purpose of this study was to analyze the feasibility of the business in terms of market and marketing, technical and operational, social, and environmental aspects. The method used is descriptive with a qualitative approach. Data were collected through interviews with business owners and field observations to obtain information on market and marketing processes, operations, social, and environmental management. The results of the study indicate that this UMKM has promising prospects with large market potential, efficient operations, and positive social and environmental impacts.