PERAN PUBLIC RELATIONS DALAM MENINGKATKAN REPUTASI DI BADAN KESATUAN BANGSA DAN POLITIK KOTA BANDUNG

Abstrak

Tujuan dalam penelitian ini adalah: (1) untuk mengetahui peran public relations dalam
meningkatkan reputasi di Bakesbangpol Kota Bandung (2) untuk mengetahui faktor
pendukung dan penghambat public relations dalam meningkatkan reputasi di Bakesbangpol
Kota Bandung. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan
deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan
dokumentasi. Hasil penelitian disimpulkan bahwa peran public relations dalam
meningkatkan reputasi di Bakesbangpol Kota Bandung berperan penting dalam
membangun dan memelihara komunikasi yang efektif antara Kesbangpol dan masyarakat.
Hal tersebut terwujud melalui penyusunan dan pelaksanaan yang terencana, penyampaian
informasi yang akurat dan trasparan. Faktor pendukung keberhasilan public relations
meliputi hubungan bakesbangpol antara media cukup baik, faktor penghambat yang
diidentifikasi antara lain keterbatasan sumber daya manusia dan kurangnya koordinasi
sesama pegawai public relations. Penelitian ini menyimpulkan bahwa peran public
relations dalam meningkatkan reputasi di Bakesbangpol Kota Bandung sudah mencangkup:
kredibilitas, terpercaya, keterandalan, dan tanggung jawab.

The objectives of this study are: (1) to find out the role of public relations in improving
reputation in the Bandung City Bakesbangpol (2) to find out the supporting and inhibiting
factors of public relations in improving the reputation in the Bandung City Bakesbangpol. This
research method uses a qualitative method with a descriptive approach, with data collection
techniques through interviews, observations, and documentation. The results of the study
concluded that the role of public relations in improving the reputation of the Bandung City
Bakesbangpol plays an important role in building and maintaining effective communication
between the Kesbangpol and the community. This is realized through planned preparation and
implementation, accurate and transparent information delivery. Factors supporting the success
of public relations include the good relationship between the media and the media, the
inhibiting factors identified include limited human resources and lack of coordination among
fellow public relations employees. This study concludes that the role of public relations in
improving the reputation of the Bandung City Bakesbangpol already includes: credibility,
trustworthiness, reliability, and responsibility.