PENGEMBANGAN DESTINASI WISATA DAN HUBUNGANNYA DENGAN KEPUASAN WISATAWAN DI PANTAI SUNARI DESA PATIKARYA KABUPATEN KEPULAUAN SELAYAR

Abstrak

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengembangan destinasi wisata Pantai Sunari Desa Patikarya Kabupaten Kepulauan Selayar berdasarkan aspek Attraction, Accessibility, Amenities, dan Ancillary Services (4A), serta menganalisis hubungannya dengan kepuasan wisatawan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan analisis korelasi Product Moment Pearson. Responden berjumlah 50 wisatawan yang dipilih menggunakan accidental sampling. Data dikumpulkan melalui observasi, kuesioner berskala Likert 1–5, wawancara, dan dokumentasi. Hasil pengujian prasyarat menunjukkan data variabel pengembangan destinasi dan kepuasan wisatawan berdistribusi normal, masing-masing dengan signifikansi Shapiro-Wilk 0,089 dan 0,179 (>0,05). Uji linearitas menghasilkan nilai Deviation from Linearity sebesar 0,957 (>0,05), sehingga hubungan kedua variabel dinyatakan linear. Hasil korelasi Pearson menunjukkan koefisien r = 0,809 dengan Sig. (2-tailed) = 0,000 (<0,05). Temuan tersebut menunjukkan hubungan positif, sangat kuat, dan signifikan antara pengembangan destinasi berdasarkan 4A dengan kepuasan wisatawan. Koefisien determinasi sebesar 65,45% menunjukkan proporsi variasi kepuasan wisatawan yang berkaitan dengan variasi pengembangan destinasi dalam data penelitian, sedangkan 34,55% berkaitan dengan faktor lain di luar variabel yang dianalisis. Secara praktis, pengelolaan Pantai Sunari perlu dilakukan secara terpadu melalui pemeliharaan daya tarik alam, peningkatan akses dan informasi, penguatan fasilitas, serta penguatan pelayanan, kelembagaan, keamanan, dan partisipasi masyarakat.

This study aims to identify and analyze the development of Sunari Beach tourism destination in Patikarya Village, Selayar Islands Regency, based on Attraction, Accessibility, Amenities, and Ancillary Services (4A), and to examine its relationship with tourist satisfaction. A descriptive quantitative approach was employed using Pearson Product Moment correlation. The sample consisted of 50 tourists selected through accidental sampling. Data were collected through observation, a 5-point Likert questionnaire, interviews, and documentation. The normality test indicated that the development and satisfaction variables were normally distributed, with Shapiro-Wilk significance values of 0.089 and 0.179, respectively (>0.05). The linearity test produced a Deviation from Linearity significance of 0.957 (>0.05), indicating a linear relationship. Pearson correlation analysis yielded r = 0.809 with Sig. (2-tailed) = 0.000 (<0.05), indicating a positive, very strong, and statistically significant relationship between destination development based on the 4A components and tourist satisfaction. The coefficient of determination was 65.45%, indicating the proportion of variation in tourist satisfaction associated with destination development in the observed data, while 34.55% was associated with other factors outside the analyzed variable. The findings imply that Sunari Beach should be managed integratively through attraction preservation, improved accessibility and information, stronger amenities, and enhanced supporting services, institutional arrangements, security, and community participation.thresholds to implement threshold policy practices at the Indrakilla Motor Surabaya Workshop.